Solante Advisory helps founders and business leaders identify high-value AI opportunities, build stronger product strategies, and turn ideas into scalable products and measurable business outcomes.
"Strategy shaped by 15+ years of building, launching, and scaling complex technology products — from AI-enabled platforms to cloud-native and connectivity solutions."
Margarita Morfin · Founder & PrincipalMoving beyond AI experimentation to execution — high-value opportunities, clear roadmaps, and AI integrated into products and operations.
Explore AI Strategy → 02From vision to launch — translating customer insight into prioritized roadmaps aligned with the outcomes your board cares about.
Explore Product Strategy → 03The strategic scaffolding for scalable growth — acquisition, monetization, positioning, and business models that attract investors.
Explore Growth Strategy → 04Senior product leadership without the full-time executive hire. Hands-on strategic guidance across product direction, prioritization, roadmaps, KPIs, and execution.
Explore Fractional Leadership → 05Turn complex technology and operating-model change into executable transformation — from strategy and governance through implementation and measurable outcomes.
Explore Enterprise Transformation →Every engagement applies structured strategic thinking to your specific market, customers, technology, and growth objectives. You work directly with senior expertise from the first conversation.
Start a ConversationStrong products don't optimize for a single dimension. They emerge at the intersection of customer insight, business strategy, technology capability, and AI & data intelligence.
Solante brings these four forces together to make better product decisions — and returns to them when the tradeoffs get difficult.
Solante isn't a firm staffed with layers of junior consultants. You work directly with senior product, technology, and AI leadership — the kind of thinking that moves with conviction and produces outcomes that justify the investment.
Also supporting technology-enabled businesses across industries.
Every Solante engagement is guided by a proprietary 8-phase methodology, developed by the founder over 15+ years leading complex product and technology programs — including at Fortune 500 organizations.
It's not a template. It's a systematic process that takes you from business understanding to validated strategy to executable roadmap — with clear deliverables at every phase.
8 Phases · Structured Deliverables
Business Discovery · Customer & Product Discovery · Product Analytics · Market & Competitive Analysis · Product Strategy · Product Roadmap · Execution & Growth · Knowledge Transfer
We listen. You talk about your business, your customers, your goals, and your biggest challenges. No pitch. No pressure.
4–6 weeks. We apply the full Product Growth Framework™ — analyzing your business, customers, data, and market — and deliver a complete strategy and roadmap your team can execute.
Monthly retainer, also known as a Fractional CPO engagement. We embed as your senior product leader — weekly meetings, roadmap management, feature prioritization, KPI review, and executive guidance as your business grows.
Lighter ongoing retainer. Monthly KPI review, product recommendations, updated roadmap, and executive summary. Strategic guidance without the full-time commitment.
Representative outcomes from Margarita Morfin's product and technology leadership experience.
Defined an AI-first product roadmap that replaced manual decision-making workflows with intelligent automation — accelerating time-to-insight and enabling executive teams to act faster on critical signals.
Led the migration from legacy infrastructure to cloud-native architecture — improving scalability, resiliency, and service velocity at a scale most firms never attempt. From 200 to 10,000+ monthly deployments.
Spearheaded the design and launch of first-of-kind programmable network services — creating an entirely new product category with no internal playbook, no market precedent, and enterprise customers who didn't know they needed it.
Margarita Morfin — Founder & Principal
I started my career as an engineer solving complex telecommunications problems across Latin America and the United States, with experience spanning major global telecommunications vendors. Over the next 15+ years, that work evolved into product, technology, and program leadership across AT&T, T-Mobile, and global technology organizations.
I've led 0-to-1 product launches, large-scale platform modernization, connectivity products, AI-enabled initiatives, and complex cross-functional programs — from strategy through commercialization and scale.
I founded Solante Advisory to bring that combination of technical depth, product thinking, and business strategy directly to founders and organizations that need experienced leadership without the layers of a traditional consulting firm.
My academic foundation includes a degree in Telecommunications Engineering, an MBA, a Master's in Management, Strategy & Leadership, and a Master's in AI Software Engineering — complemented by professional certifications in Project Management, Agile, Cloud, and AI Product Leadership.
We simplify the complex. Every engagement ends with decisions you can act on.
We measure success by your outcomes, not our deliverables.
No templates. No junior analysts. Senior expertise from day one.
We tell you what you need to hear, not what you want to hear.
All engagements are custom-scoped. Schedule a call to discuss what's right for your situation.
Tell me what you're working through. One conversation is enough to determine whether Solante can help — no pitch deck, no pressure.
Schedule a Strategy CallWhether you're navigating a strategic inflection point, launching a new product, or accelerating growth — we'd like to hear about it.